Castle Rock

As creative studio lead, I led the campaign concept development with my video and design directors and partnered closely with our campaign manager and external agencies to provide a cohesive show package and creative story concept to guide the development and production of a suite of custom shot AV teasers, promos, episodics, trailers, sizzles, ancillary content and integrated custom content for advertisers. All creative elements told the story of “Evil is around every corner”, an idea that threaded through all creative executions and guided the ideation.

Winner Gold Promax Award – In-House Program Campaign for the custom shot teasers written, produced and edited by Chris Ewing with agency support from the amazing Cause & Effect.

ROLE: Hulu Creative Director
AGENCIES: The Refinery, Cause & Effect
CLIENT: Hulu Content Marketing
DATE: 2018