So Much to Discover

The brief for this Winter seasonal campaign was to communicate the volume and freshness  of shows on Hulu to encourage discovery and ultimately reduce churn.  We created a clip spot and digital creative that integrated bold growing numbers integrated with clips and elements of the interface to tell the story of the volume of shows and movies and fresness of new epsidoes.

We licensed the newly released Classix track “All You’re Waiting For” to give it momentum and a cool vibe.

ROLE: Hulu Creative Director
CLIENT: Hulu Brand & Content Marketing
DATE: 2016