Hulu Upfront 2018

We extended the internally developed “It’s all on Hulu” brand marketing campaign to advertisers at the 2018 Upfront. For advertisers the line extended beyond content to include the best of linear and digital brought together, measurable creative, the best data and most desireable audience.

We developed the overall concept in partnership with the agency Stun and extended it through all touchpoints in the Hulu Theatre with an immersive stage and visual language that told the story of the breadth and depth of the Hulu offering including over 15 custom videos and trailers including this multi-screen video featuring Eliza Coupe and in immersive takeover of live Handmaid’s through the auditorium.  The Upfront campaign extended into brand marketing on OOH placements in Manhattan with takeovers in Herald Square subway.

ROLE: Hulu Creative Director
AGENCIES: Stun
CLIENT: Hulu Advertising, Brand, Product, Originals
DATE: 2018