Only Hulu Has All This

The key insight for this seasonal campaign was that no other streaming service offered the combination of Current TV Seasons, Past TV Seasons, Hit Movies and Original Series. We created this campaign to drive subscription during the Spring finales. The content combination was represented by each of the Hulu logo letters by trapping content within each letterform and using this graphic device to represent each content type. The song was written and recorded specifically for this spot to set laid back lounge vibe against the iconic comedic and dramatic clip moments. This was produced by the incredible Forest Erickson and edited by Andy Holton in the Creative Studio.

ROLE: Creative Director & Strategist
CLIENT: Hulu Content
DATE: 2012