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This spot was written, directed and produced entirely in-house with the goal of doing acquisition-focused DR creative while staying true to the brand voice.  Yoshie Suzuki wrote and directed this playful spot that brought the brand through while utilizing the essential elements of classic DR. This ran on tv and digital for over 9 months and drove a significant lift in subscribers without compromising brand.

ROLE: Hulu Creative Director, Producer
CLIENT: Hulu Marketing
DATE: 2014

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